End the Feast-or-Famine Cycle: Build a Client Attraction System That Actually Works Tired of the client rollercoaster feast-or-famine cycle? 🎢 Let’s be honest, we’ve all been there. As a service-based business owner, you know the feeling: one month, your calendar is a beautiful, color-coded masterpiece of billable hours. Next, it’s a barren wasteland with tumbleweeds blowing through your Tuesday. You…
Stop Undercharging: The Psychology Behind Why Women and Minority Business Owners Price Too Low I need to share something that’s been weighing on my heart. Last week, I had three separate conversations with incredibly talented business owners – all women, all providing exceptional value to their clients – and every single one was charging roughly half of what their services…
There’s a moment in every entrepreneur’s journey when the very skills that got you started become the biggest obstacle to your growth. You’ve built your business from the ground up, mastered every detail, and pride yourself on being able to handle anything that comes your way. But now you’re working 60-hour weeks, your client waitlist keeps growing, and you’re starting…
Let’s talk about one of the biggest misconceptions I see in business today. You’ve invested in a beautiful logo, maybe even a full visual identity package, and you think you’re done with branding. I get it – there’s something satisfying about checking “branding” off your business to-do list. But here’s the thing: what you’ve completed is just one piece of…
Let me guess. You’ve created a detailed client avatar complete with demographics, hobbies, and a cute name like “Marketing Mary” or “Entrepreneur Emma.” You know she drinks lattes, has two kids, and shops at Target. You might even have a stock photo representing her. But when you sit down to write your marketing copy or develop your services, that avatar…
